When confronting pollution that is invisible for the people directly exposed to it, namely nitrate water pollution, a very important issue is to convince them that the problem really exists. When even higher concentration of nitrates in the drinking water cannot be detected by humans through senses, testing the water and showing the results can override any doubt.
No matter the efforts the central and local authorities make in reducing any type of pollution, the results cannot be fully attained if the polluters don’t change their old behaviors that led to the phenomenon. Therefore, the “Integrated Nutrient Pollution Control Project” (INPCP) has, among others, a very ambitious objective: to change old mentalities of the small farmers and householders, so that their behaviors become aligned with the institutional efforts.
The context we’re in is very specific: Romania has over 3 million small farms and households, that generate a diffuse nitrate water pollution, concentrated mainly along inhabited areas (villages).
For the problem we are confronting, we identified two main causes. The first one is that most of the people are stuck in old mentalities. When talking to them about water nitrate pollution, they reply that their grandfathers and their grand grandfathers were storing manure the same way they are and nothing happened, they all lived long and healthy lives. And you cannot blame them for believing that, because, in the end, they are preserving the way of living they grew up with. As for the second cause, they don’t take seriously the nitrate water pollution, because they are completely unaware of it. They drink fountain water and regardless of how high the nitrate concentration is, they say that it’s the best water in the world. Again, you cannot blame them, because they have no way of sensing the nitrates.
Considering all above, we decided to approach the problem by making people understand that the nitrate water pollution is real and, more important, it really exists in a part of the fountains in their village. That it has effects on their long-term health, even if they are not aware of this. And, in the end, that they are the ones producing it, through not respecting a minimal set of rules, different from the ones that they were traditionally used to, in their everyday activities as animal raisers.