This is the case of small-scale fisher Yesenia Condori, whose business association, Mujeres del Mar del Puerto de Quilca in Peru, is made up of 28 women fishing vessel owners. They also own a hardware store that sells fishing supplies.
Ms Condori says her association wants to fish sustainably, but is hobbled by low market prices and lack of cold storage.
"In our port, prices are very low. So fishers have to extract greater quantities to cover their expenses and still have enough left over to support their families," Ms Condori said at the CFI Global Partnership Consultation in March.
"If we could eliminate our dependency on (market) intermediaries and also finance a cold storage facility, we could extract less and add value to our products," she explained.
She was echoed by Matilde Mendes Martins and Carolina Monteiro, both fishmongers from Cabo Verde's Maio Island.
"My biggest difficulty is that I can't produce enough ice to conserve all the fish," Ms Martins explained during a recent exchange visit organized by the CFI in West Africa.
"If I had the means to make more ice, my fish would get to market in good condition, which sometimes doesn't happen," she added.
"When there's a lot of fish we can't sell it all in one day, and many of us don't have containers for ice," said Ms Monteiro. "This means we have to work very long hours in order to sell as much fish as possible before it goes bad."